Penetration Pricing

Question 1

In Unit V, you selected your favorite brand and described the reasons why this brand is so appealing to you. You will use your favorite brand to create an analysis that identifies the strategic direction of price and promotion.

(1) In this assignment, you will research and provide pricing examples that compare and contrast various factors that influence promotional strategies for each of the five pricing strategies: premium pricing, penetration pricing, economy pricing, psychological pricing, and promotional pricing. 

(2) Next, you will determine which pricing strategy is represented by your brand’s price and discuss why (or why not) the pricing strategy is effective. 

(3) Finally, you will discuss if the pricing strategy is aligned with the messaging strategy in the promotions. For example, if the pricing strategy is premium pricing, do the promotions communicate the high value of the brand?

You must reference at least two articles from business-related or news websites. All paraphrased and quoted material must be cited and referenced. You will create a four-page Word document, not counting the title and reference pages.

Question 2

A ten page paper on the topic with citations not later than 2015 for incorporation in a doctoral study literature review. The paper should have good synthesis following the MEAL plan – MEAL: Good paragraphs start with a topic sentence in your own words (no citation). The M stands for Main idea. Put the topic sentence/main idea of the paragraph in the first sentence. The E stands for Evidence (think sources/citation to support your topic sentence). The second and perhaps third sentence should present evidence to support your topic sentence. The A stands for Analysis. You should analyze the evidence in your own words. Finally, the L stands for Lead out sentence, into the next paragraph. The best scholarly writers have transition sentences that lead nicely conclude the paragraph and lead into the next paragraph and topic sentence.