For this assignment watch the following video (just over 11 minutes):
MacNeil/Lehrer Productions (Producer). (1999). your computer, your way: Dell and the direct sales model
After viewing the video, answer questions 1 and 2, and select one question from questions 3 and 4 to answer.
- Compare Dell’s supply chain and logistics innovations with the competitive responses from competitors such as the Apple Store and others.
- Discuss the emerging supply chain and logistics management factors shown in the video that were already negatively affecting large computer chain stores.
Answer question 3 or 4 below:
- Explain how these technology-driven factors were not enough to enable some businesses to survive the online competitive entrance into the market.
- In what ways may market research have helped prevent these large technology businesses from failing?
- Each of your three responses should be at least one page in length; therefore, with an introduction and conclusion included, your essay should be at least four pages in length.
- In addition to the video, your essay must reference at least one article of your choice from a business-related or news website; therefore, your essay should reference at least two sources.
- Your essay must be in APA format. All paraphrased and quoted material must have accompanying in-text citations and references.
- Title and reference pages do not count toward the minimum length requirement.
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