Measurable Objectives

Question 1

Write a five to seven (5-7) page paper in which you:

1. Provide a brief description of the status of the company that led to its determination that a change was necessary.
2. Identify the model for change theory typified in the case study of your choice. Discuss what led you to identify the model that you did.
3. Illustrate the types of evaluation information that were collected and how they are used to benefit the company.
4. Speculate about success of the changes within the next five (5) years and how adjustments could be made if the results become less than ideal.
5. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources.

Question 2

Developing a marketing plan is a key to success for Allstar Brands in PharmaSim and will serve as your firm’s “roadmap” for making decisions each period. Your plan should reflect your understanding of the Marketing Framework (5Cs, STP, and 4Ps) as described in the section on Marketing Management Process in the manual, and how it applies to the PharmaSim environment.

Discuss the current situation facing Allstar Brands (the company in the simulation). Include measurable objectives, and provide a marketing mix for achieving the objectives in PharmaSim.