Marketing Management

Portfolios

Customer Relations:  

Create a customer service policy for your business of choice. Address potential consumers needs in the business environment. Include your business client structure, and motivational factors for retaining customers.  How does it provide value? Provide research examples to support the development of your Program Portfolio Project overview. 

Marketing Management: 

Create a business organizational marketing plan that has an emphasis on functions, institutions, and basic problems in marketing of goods and services for the business organization for domestic economy and abroad.  Use Research examples to support the development of your Program Portfolio organizational marketing plan.

You are required to submit a 3-Page (Title Page and 2 Pages of Content), APA formatted paper with substantial content. Substantial content requires staying on topic and fully addresses the assignment in a clear, concise, and meaningful manner. The deliverable length of your posting responses must be at least 3-page (Title Page and 2 Pages of Content), APA format.  Please review your paper for grammar and punctuation errors.

Submission must be the students original thoughts based on the topics from the “Open Educational Resource” (OER) Course Textbook and/or other referenced sources.  Direct quotes from references must be less than 20 words.  Please review for sentence structure, grammar and punctuation errors.

EXAMS

Customer Relations: 

Students will have 1 attempt to complete the exam (no time limit).  Students must complete the entire exam in the attempt (If the exam or the web browsers is closed – the exam is considered completed).  The deliverable length of each answer must be at least 150 words.  The exam consists of 5 randomly selected essay questions based on the related chapter(s) learning objectives of each module covered thus far. 

Marketing Management:  

 Students will have 1 attempt to complete the exam (no time limit).  Students must complete the entire exam in the attempt (If the exam or the web browsers is closed – the exam is considered completed).  The deliverable length of each answer must be at least 150 words.  The exam consists of 10 randomly selected essay questions based on the related chapter(s) learning objectives of each module covered thus far.   

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