Marketing Channels

Question 1

You will complete an analysis of the company you selected related to their B2B strategy. It is your responsibility to develop a “re-branding” strategy for your selected company ( XEROX) .

For this project, you will be asked to select a current organization or business that is operating in a B2B environment. You will analyze the current B2B strategy of that company and develop a strategy to “re-brand” that company’s B2B strategy. To that end, your final project will include a written Marketing Re-Branding Plan for your selected B2B. To that end, you should:

✓ Think critically about new marketing strategies and tactics associated with the B2B segment

✓ Understand the potential role of the Internet and other technologies to connect with your customers to both facilitate B2B transactions but also to effective market your products and services utilizing various marketing channels

✓ Apply these technologies in the development these strategies

✓ Effectively communicate your analysis and strategy

Question 2

For this part of the Consulting Project, you will conduct a sufficient amount of research to provide the brand description (750-1,000 words). The brand description(Please use Pepsi Blue by Pepsi Co.) should address the following:

1. When was the brand first introduced to the market?
2. Identify the brand’s competition.
3. Specify the market segmentation involved.
4. What benefits does the brand provide? What wants or needs does the brand fulfill?
5. What marketing tactics does the brand employ (product features, distribution, pricing, and promotion) and how do these influence consumer behavior features (motivation, perception, attitude, etc.)?
6. How do these compare to competitors (i.e., what are the points of difference and/or points of parity)?

Prepare this assignment according to the APA guidelines found in the APA Style Guide. An abstract is not required.

You are required to submit this assignment to Turnitin.