Market Entry Strategy

Question 1

Around 3000 word report answering the questions posed here as well as on the attached case study which somewhat overlap.

• Identify and explain key issues facing JW in the US market
  • Competition (examples)
  • Implications
  • Solution
    • Key Issues
    • Implications
    • Solutions for adrdressing key issues
      • Use numbers
      • Statistics
• market entry strategy
  • Exporting
    • Do you agree with exporting strategy, or not? Give your reasons
    • Asses advantages and limitation of exporting
    • Make a recommendation
• Should JW continue focusing on students only? Or should it broaden/expand its target market beyond students
  • Analyze
  • Implication
  • Solution/Recommendation
    • Statistics and hard info
    • Justify why those decisions

Question 2

Are any of the Strategic Visions truly effective? Why or why not? What changes would you make to them?

Please use APA format