Major Competitor

Question 1

Ethical Issues in Sport

Research the given scenario. Using complete sentences, answer the questions below.

1. What is your given scenario:
2. What is the nature of the problem? (2 paragraphs)
3. When and where did it occur?
4. What is unethical about the situation?
5. Who all were affected in the situation? How?
6. What could have been done to change the outcome of the situation?
7. Did the person who committed the unethical act receive an appropriate punishment? Why or why not?
8. Did they have an appropriate response?

Question 2

This written assignment will be a type written word document . This paper will be a minimum of 3 pages. Directions: By using elements presented in the chapter 8, you will assess the brand strength of a professional sport franchise of your choosing and describe what makes them great or why they like them. Then, you will identify a major competitor of the brand and compare these competing brands in terms of positioning. Are they positioned differently? What are the points of inequality? What are the points of similarity? All materials turned in for class credit MUST be typed, double-spaced, appropriately referenced and grammatically correct. All writing assignments though may not specifically state is to be min 3 pages and 500 per page words, APA formatted, not to include title, abstract, conclusion, reference and appendices (if required) pages.