You have two separate discussions in this unit. Although you do not have an assignment due in this unit, you can get a head start on the next upcoming Assignment by going to the Unit 4 Looking Ahead section.

Discussion 1: Marketing Challenges

Access the ASG email simulation:

Discussion 2: Brand Loyalty

You read about brand how to create brand loyalty.

  • Now discuss how you could create brand loyalty among the existing and future customers of a natural premium pet food, Premium Pets I (PPI).
  • What could you do to specifically promote the PPI dog food?
  • Based on your reading, how could you personalize the marketing to target customers of the dog food line of PPI?

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