You have two separate discussions in this unit. Although you do not have an assignment due in this unit, you can get a head start on the next upcoming Assignment by going to the Unit 4 Looking Ahead section.
Discussion 1: Marketing Challenges
Access the ASG email simulation:
Discussion 2: Brand Loyalty
You read about brand how to create brand loyalty.
- Now discuss how you could create brand loyalty among the existing and future customers of a natural premium pet food, Premium Pets I (PPI).
- What could you do to specifically promote the PPI dog food?
- Based on your reading, how could you personalize the marketing to target customers of the dog food line of PPI?
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