Linear Relationship

Question

• Reading : 
  
  • Reading: Hawkins, Mothersbaugh, Chapter(s) 8
  • Topics: The Changing American Society: Group Influences on Consumer Behavior

(for information)

Assignment DQ: What changes are faced by corporations in reducing the barriers to a healthy diet faced by those consumers of lower SES?

1. Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary. Provide your work in detail and explain in your own words. Support your statements with peer-reviewed in-text citation(s) and reference(s).

Question

Wicked Good Cupcakes is a bakery based in Boston that sells cupcakes both in-store and online. The company was founded in 2011 and is a successful Shark Tank venture (Wicked Good  Cupcakes, 2018). For this assignment, financial information about Wicked Good Cupcakes (Figure 1) is consulted to answer the following questions:

1. During 2011 how much cash did Wicked Good Cupcakes collect from sales 

2. During 2011 what was the cost of goods produced by the company? 

3. Assuming that Wicked Good Cupcakes neither sold/salvaged assets during the year, what were the capital expenses during 2011? 

4. Assuming that there were no financing cash flows during 2011, using the information from above, what was Wicked Good Cupcake’s cash flow from operations in 2011? 

5. Based on the analysis above; if you were a Shark Tank investor what would your offer be? Explain the rational for your offer.