Intrernation

Description

– you will combine your marketing strategy and your financial, governance, and implementation analysis into a final report.

– The international business plan should be 10–12 pages, excluding cover page, executive summary, reference list, and appendices. Any tables, graphs, and figures should be included as appendices. Your plan should have one-inch margins and be double spaced in 12-point Times New Roman font. In-text citations and references should abide by APA format. The plan should be organized using headings and subheadings to improve its readability.

Final Report Template

Title page

states the client organization, selected country, the client’s product, type of legal structure, and the alliance partner

date submitted

1. your name

course title, course and section number

• professor’s name
• Table of contents
• page numbers for each major section
• Executive summary
• summarizes the results of your analysis and how you arrived at the recommendation

1. belongs on a separate page from the introduction to the report

Start your executive summary as follows: “Business Plan for [selected client organization] to enter [selected country] $(size of market in US Dollars) market for [product/service] through a [type of legal structure] with [selected alliance partner].”

• Introduction (first page of report body)

1. states the purpose of the report

explains what the report will do

introduces the industry, country, and client’s name

• Marketing strategy
• market analysis
• characteristics of potential customers in the country

1. Governance and CSR

Financial projections

• Strategy implementation
• Conclusion
• Summary of the recommendations and rationale

1. Reference

APA-style reference page

• Appendices
• if needed

1. – specify the major factors to be tracked for strategy implementation using the four perspectives of the balanced scorecard: the learning and growth perspective, business process perspective, customer perspective, and financial perspective.
2. ***- you will combine your marketing strategy and your financial, governance, and implementation analysis into a final report