Question 1
Berman and Evans (2017) referenced the American Customer Satisfaction Index in chapter 20 of the textbook. Go to the ACSI website and explore the website for a few minutes.
Next, go to the National, Industry, and Sector Results page .
Examine the customer satisfaction results and answer the following questions:
- Which sectors related to retail display the lowest ratings? From a retail strategy perspective, why do you think this is the case?
- From a retail strategy perspective, why do you think the sectors in the e-commerce industry earned the rankings that are reflected?
Now, navigate to the page that shows benchmarks by company . Find a favorite retailer of yours on the list and examine the company’s rankings compared to its competitors. How can this benchmark information help inform a retailer’s strategy? If you were the CEO of the company you chose, what would you do to either improve or reinforce your company’s position on the benchmarking chart?
Question 2
Describe the definition of nursing as put forward by the American Nurses Association. How does it address the metaparadigm theories of nursing?
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