Incrementalist Strategy

Question 1

Describe a product or service for a new business venture you would like to start. Provide research from at least three sources in a two- to three-page paper on your chosen product or service and industry. Describe at least two market conditions and illustrate at least two risks that affect the market. By providing specific examples from your research, explain the specific actions required of a new business owner when starting a new business.

• Must be two to three double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Writing Center.
• Must include a separate title page with the following:
  • Title of paper,
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
  • Must use at least three scholarly, peer-reviewed, credible sources in addition to the course text.
    • Course Text:
      • Kuratko, D., Hornsby, J. (2009) New Venture Management. Upper Saddle River, NJ: Pearson Prentice Hall. ISBN: 9780136130321.
• Must document all sources in APA style as outlined in the Writing Center.
• Must include a separate references page that is formatted according to APA style as outlined in the Writing Center.

Question 2

What is meant by mass customization? How can market conditions and consumer desires affect customization? Explain any price considerations that must be factored into the mass customization decision.What are the different network perspectives in innovative research? Why do authors differ in how they define innovation networks? How can networks influence actions of its members?Explain the difference between rationalist and incrementalist strategy. Who are the main protagonists of the theories? How have the debates regarding these theories had implications for management?Explain the importance of Mintzerg’s structural archetypes? How did these categories have implications for innovation management? How does Mintzberg’s models provide information about which firms are likely to fail?Part of the dynamics of leadership include dealing with innovation. Explain the 4 Ps of innovation. Give an example of a product that has gone through an innovative change. Which one of the 4 Ps of innovation did the product go through in order to produce an innovative change? Is there any overlap with another one of the Ps? If so, which one? Explain.