1.1.Explain globalization of markets and of production for the companies.
1.2.Detail what has driven each company to go for globalization ( buyers, advertisements, production costs reduction, etc. )
1.3(Extra) Describe the global business environment and its main elements such as culture, sovereignty, politics, or religion that the companies are dealing with.
2.1.Company Mission and Goals
2.2.Core Competency and Value Creation
2.4 Corporate-Level Strategies
2.5 Business-Level Strategies
2.6(Extra) Department-level strategies ( marketing department, logistic, production, R&D, specific departments)
3.1.Number of competitors in each market (domestic and international)
3.2.Market share of each competitor
3.3.Whether each competitor’s product appeals to a small market segment or has mass appeal
3.4.Whether each competitor focuses on high quality or low price
3.5.Whether competitors tightly control channels of distribution
4.1.Standardization strategy in product A in country B / Adaptation strategy in Marketing in country C
4.2.Adaptation Strategy in Product B in Country D/ Standardization strategy in Marketing in Country E
4.3. specific brand name/brand image/relevant a country’s back ground with regions, culture, history, and counterfeits.
5.0 Conclusion of your analysis: Diagnostic recommendation for two companies after your analysis
5.1 References in-text and end pages (10 pts)
5(Extra) Cite other scholarly comments (5 pts) or top tier business analysts’ ones.(5 pts)
5.3 Academic Writing in terms of delievering clear messages and diagnosing strategies of each company (5 pts)
5.4Depth of reseach /Research skills based on references or data(5- 10 pts)
5(Extra) 5.5Turnitin 10% lower or 5% lower ( 5 pts)
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