The 2018 Malaysian General Election was held on Wednesday, 9 May 2018. In an unprecedented victory, the Pakatan Harapan (PH) coalition, which had been the country’s federal Opposition prior to the election, won a simple majority in the Dewan Rakyat together with the Sabah Heritage Party (WARISAN). The election heralded the first regime change in Malaysia’s history, as the erstwhile ruling Barisan Nasional (BN) coalition, which had enjoyed an uninterrupted reign over the country since Malaya’s independence in 1957, was voted out of power.
PH’s leader, Mahathir Mohamad, was sworn in as Malaysia’s Prime Minister on 10 May, a day after the election. This historic win at Malaysia’s general election by the opposition alliance would have some short and long term effects on financial markets and economy. In this assignment you are required to write a report in 1,500 words to address the followings.
1) Analyze the impact of political elections on financial markets and economy in general. [15 Marks]
2) Analyze the impact of the 2018 Malaysian General Election on the Malaysia’s financial markets and economy. [20 Marks]
Select a Malaysian company; explain the existing elements of service marketing mix and discuss how these elements are being practiced in the selected company. Recommend improvements that could be made by the company’s management on its service marketing mix.
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