Case Chapter Reference: Chapter 3: E-Commerce Infrastructure: The Internet, Web, & Mobile Platform
Provide the following details for company called Akamai
1. Social and Legal challenges if any
2. Is Akamai using Social Network Marketing?
– If yes how are they using it and what can be done to improve effectiveness of Social Networking Marketing?
– If no – make recommendations for how Akamai can use Social Networking Marketing effectively.
3. Visit and analyze Akamai specific website(s) with respect to E-commerce issues:
– What are the strenghts and weaknesses of their website (webpage)?
– Suggest improvements for the company’s web-site and web presence.
– What are the company’s security and privacy policies vis-à-vis their web-site
4. Future Prospects and Recommendations
– Based on analysis include a section on the future prospects of this e-commerce venture.
– You must include specific recommendations for sustained future profitability and success.
– Recommendations must address the e-commerce organization’s (Akamai) current and future business strategy including revenue and business models.
5. Include a specific and detailed response to each of the questions following the case study. Use attached files.
– Why does Akamai need to geographically disperse its servers to deliver its customer’s web content?
– If you wanted to deliver software content over the internet, would you sign up for Akamai’s service? Why or why not?
– Do you think Internet users should be charged based on the amount of band-width they consume, or on a tiered plan where users would pay in rough proportion to their usage?
Include references APA format
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