External Regulation

Question 1

Marketing and Customer Analysis for Innovative and Entrepreneurial Activities

Using the product, service, or business idea used in designing your business plan in W3 Assignment 2, explain the factors important in conducting a detailed marketing and customer analysis, including:

  • Market potential
  • Evidence of customer interest
  • Relevant buying motives and customer requirements
  • Present and potential competitors and overall competitive intensity
  • Short- and long-term market influences
  • Market changes presently taking place
  • External regulations
  • Market history and traditions
  • Present and potential obstacles facing the market
  • Market gaps to be filled
  • Opportunities for partnerships with other firms in the industry

Explain the most viable market position for your new product, service, or business.

Submit your report in a 4- to 5-page Microsoft Word document.

Question 2

Write a 525- to 700-word paper in which you identify 2-3 organizations that have missed opportunities for innovation and/or are on the verge of closing down because a more innovative competitor has overtaken the market.

Analyze innovative strategies that were missed by the organization, and explain how the organization either ignored or missed opportunities for innovation.

List and discuss 2-3 innovative strategies that the organization could use today to potentially rebuild its entrepreneurial culture.

Format your paper consistent with APA guidelines.

Present findings in a 5-7 slide PPT.

This instructor is a stickler for APA citation and avoidance of plagiarism, please dont plagiarize.

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