Select a particular retailer (could be from Grocery, High Street Retail Fashion, Hard Discounting, Motor Retail, Luxury Clothing & Accessories, DIY, Books, Electricals, Health & Beauty etc.)
Produce a 2,200 words essay on the competitive position of this company assessing the external factors that are influencing the success or failure of the company.
Your essay should start with an industry/ sector review that could include but are not limited to an outline of the consumer spending on the sector, profitability, significant technological changes in past 5 years, major competitors and market share and predicted changes.
Then highlight the competitive position of the company you selected, assessing the external factors that are influencing the success or failure of the company. This is to be based on all EXTERNAL factors that could include competition, market size, economic factors, demographics, etc. Please rank the most important external factors – avoid providing a generic list, as all companies will face different issues.
A short conclusion as to how you believe the company are dealing with these issues should also be included.
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