Evolution and Explanation

Question 1

Choose a brand you like and Create a powerpoint presentation to answer the following:

-Display brand logo (evolution & explanation)

Brand identity (how the brand is shaped and how it looks with all its elements . It doesn’t matter if it has or not brand guidelines)

-what is the brand purpose or promise

-Brand touch points and experiences supported by visuals

-what personality does this brand have select one known person that perfectly reflects your chosen brand. Think of brand ambassadors , usually they give a perfect reflect of the brand or the targeted audience.

Finally 🙂 through your research of the chosen brand’s behavior, media strategies, copywriting and advertising direction do you believe that it respects what it stands for? Why, explain through tangible examples.

Question 2

In order to increase sales and engender customer loyalty you read that it was important to establish a strong brand in the minds of the customer through integrated marketing communications. In order to establish a strong brand, it is important that the marketer address the five brand characteristics previously examined