Developing a Health Advocacy Campaign: Ethical Considerations

Application: Part 1 – Developing an Advocacy Campaign

The following application (Part 1) will be due in week 4.

To prepare:

•Select a population health issue of interest to you and identify the population affected by the issue.

•Locate two scholarly articles, each of which provides a description of an effective health advocacy campaign that addresses your issue. The articles need to focus on two different advocacy campaigns.

•Analyze the attributes of the two campaigns to determine what made them effective.

•Reflect on a policy you could propose or suggest a change to a current policy to improve the health of the population you selected.

•Consider how you could develop an advocacy campaign, applying the attributes identified in similar, effective campaigns.

To complete:

For the Part 1 application (approximately 3–4 pages of content with a title page and references in APA format) address the following:

•Describe your selected population health issue and the population affected by this issue.

•Summarize the two advocacy campaigns you researched in this area.

•Explain the attributes that made those campaigns effective.

•Begin to develop a plan for a health advocacy campaign that seeks to create a new policy or change an existing policy with regard to the issue and population you selected. Be sure to include in your plan: 

A description of the public health issue and proposed policy solution

•Specific objectives for the policy you want to be implemented

•Begin to substantiate of your proposed campaign by data and evidence.

To prepare:

•Review Chapter 3 of Milstead, J. A. (2016). Health policy and politics: A nurse’s guide (5th ed.). Burlington, MA: Jones and Bartlett Publishers.

•In the first assignment, you reflected on whether the policy you would like to promote could best be achieved through the development of new legislation, or a change in an existing law or regulation. Refine as necessary using any feedback from your first paper.

•Contemplate how existing laws or regulations may affect how you proceed in advocating for your proposed policy. 

•Consider how you could influence legislators or other policymakers to enact the policy you propose.

•Think about the obstacles of the legislative process that may prevent your proposed policy from being implemented as intended.

To complete:

Part Two will have approximately 3–4 pages of content plus a title page and references. Part Two will address the following: 

•Explain whether your proposed policy could be enacted through a modification of existing law or regulation or the creation of new legislation/regulation.

•Explain how existing laws or regulations could affect your advocacy efforts. Be sure to cite and reference the laws and regulations using primary sources.

•Provide an analysis of the methods you could use to influence legislators or other policymakers to support your policy. In particular, explain how you would use the “three legs” of lobbying in your advocacy efforts. 

•Summarize obstacles that could arise in the legislative process and how to overcome these hurdles.

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