Customer Value

Question

find a Walstreet journal article on how does marketing affect customer value ,that is within the last 12 months 

  • Read and analyze the article and write a report  2 pages  minimum long (the body)  specifying the things you learned in the article and why do you think it is relevant in today’s business world.
  • Make sure you cite the article properly (APA style) . must have intro, body,conclusion

1 page -cover

2 pages-body

1 page -Reference

Question

Increasingly, a key goal of marketing is to develop deep, enduring relationships with all entities that directly or indirectly affect the success of the firm. Discuss the merits of relationship marketing. From your experience as a consumer, describe the relationship marketing efforts undertaken by a company of your choice.

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