Common Forms

Question 1

• Merger and Acquisition Strategies

• Why are merger and acquisition strategies popular in many firms competing in the global economy?
• What reasons account for firms decisions to use acquisition strategies as a means to achieving strategic competitiveness?
• What are the seven primary problems that affect a firm’s efforts to successfully use an acquisition strategy?
• What are the attributes associated with a successful acquisition strategy?
• What is the restructuring strategy and what are its common forms?
• What are the short- and long-term outcomes associated with the different restructuring strategies?

Question 2

Select three fast food chains such as, McDonalds, Wendy’s, and Burger King. Go online, visit the company websites, and compare the marketing strategies of the three restaurants that you select. In 1-2 pages, discuss the following:

1. Who is their target market (think about demographic, cultural, and social factors)?
2. What are some of the differences (if any) in the companies’ target market?
3. In your opinion, what are some of the strategies implemented by each company to help them to successfully reach their target audience?