Coca-cola Marketing Mix

Question:

Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product.

Review the current marketing mix including the communication channels used.

Part 1

Create a 12-slide presentation including detailed speaker notes that will act as the script of a presentation. Include the following in the presentation:

·         Evaluate the effectiveness of the existing marketing mix (elements of the 4 Ps).

·         Recommend a new marketing mix strategy based on any weakness(es) you discovered.

·         Examine the company’s current positioning strategy.

·         Determine whether or not to change that strategy.

·         Identify any considerations to be used when building or maintaining the brand or customer loyalty.

·         Evaluate the target audience’s use of and belief in the distribution channels and/or communication channels used.

Part 2

Create a storyboard, print ad, or a radio or video commercial for the product featuring your new marketing mix. Video or audio options should be 30-60 seconds and storyboards 5-8 slides.

Use an app or program such as Movenote^®, Knovio^®, Presentme^®, or another video recording application if selecting the video option. Storyboards can be created using Microsoft^® PowerPoint^®.

Format your presentation consistent with APA guidelines.