Chanel Tactics

Question 1

Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft^® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

• Price and Place/Distribution:
  • Distribution Strategies
  • Channels, Mass, Selective, Exclusive
  • Positioning within channels
  • Dynamic/Static Pricing Strategies
  • Channel tactics (Pricing)
  • Daily pricing, promotion pricing, List pricing

Note: Charts/graphs/tables do not count toward the word count.

Question 2

Research and evaluate the Marriott’s Human Resource (HR) and business strategy, HR department job positions, and ways it markets its company regarding human capital. The Website that provides this information is listed below:

Marriott

Write a two to three (2-3) page paper in which you:

1. Propose how you would ensure the HR strategy is in alignment with the business strategy.
2. Describe the HR job positions and the responsibilities listed for that HR department.
3. Determine which HR job positions you would prefer and explain why.
4. Analyze how the selected company can establish HRM strategies to improve competitive advantages.
5. Propose three (3) ways that the company can increase diversity.
6. Use at least three (3) quality academic resources in this assignment.