Business partners


  1. What exactly is the Coleman Museum of Art? What business are they in? How do they compete?
  2. What is the ‘image of the Coleman Museum of Art?
  3. How would you rate the overall performance of the Coleman Museum of Art?
  4. What are the roles and financial expectations for a museum’s auxiliary activities? Ho ware these performing? How might they be adjusted?
  5. What recommendations should Ms. Mercer and Mr. pate make to the Coleman Art Museum’s Board of Trustees?
  6. Prepare a basic income statement (like the one shown in Exhibit # 2 in the case). Include revenues and costs? What price changes need to be made?

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