- What exactly is the Coleman Museum of Art? What business are they in? How do they compete?
- What is the ‘image of the Coleman Museum of Art?
- How would you rate the overall performance of the Coleman Museum of Art?
- What are the roles and financial expectations for a museum’s auxiliary activities? Ho ware these performing? How might they be adjusted?
- What recommendations should Ms. Mercer and Mr. pate make to the Coleman Art Museum’s Board of Trustees?
- Prepare a basic income statement (like the one shown in Exhibit # 2 in the case). Include revenues and costs? What price changes need to be made?
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