Business Lifestyles

Question 1

The purpose of this assignment is to help students understand how manufacturing and service companies can maximize their competitive advantage. The Porter Model is discussed as a method to categorize and assess businesses and industries.

Assignment Steps

Write a 1,050-word report in which you address the following:

  • Examine and discuss competitive strategies that manufacturers can use to gain competitive advantage.
  • Appraise costing and financial strategies for manufacturing and service companies.
  • Identify value chain strategies for both manufacturing and service companies.
  • Discuss (Porter’s Model) and categorize (NAICS) the industry of a company the Learning Team selects.

Cite 3 scholarly references, including at least one peer-reviewed reference from the University Library.

Format your paper consistent with APA guidelines.

Present an in-class 7- 10 minute PowerPoint presentation with summarizing your paper. Include the appropriate speaker notes to explain the key points in your presentation.

Question 2

Company: Samsung

1. What changes now occurring in consumer and business lifestyles and values have a bearing on the brands marketing strategy?

2. Explain how your company(made up company name “Think Tank”) should address these social and cultural trends.

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