Question 1
The purpose of this assignment is to help students understand how manufacturing and service companies can maximize their competitive advantage. The Porter Model is discussed as a method to categorize and assess businesses and industries.
Assignment Steps
Write a 1,050-word report in which you address the following:
- Examine and discuss competitive strategies that manufacturers can use to gain competitive advantage.
- Appraise costing and financial strategies for manufacturing and service companies.
- Identify value chain strategies for both manufacturing and service companies.
- Discuss (Porter’s Model) and categorize (NAICS) the industry of a company the Learning Team selects.
Cite 3 scholarly references, including at least one peer-reviewed reference from the University Library.
Format your paper consistent with APA guidelines.
Present an in-class 7- 10 minute PowerPoint presentation with summarizing your paper. Include the appropriate speaker notes to explain the key points in your presentation.
Question 2
Company: Samsung
1. What changes now occurring in consumer and business lifestyles and values have a bearing on the brands marketing strategy?
2. Explain how your company(made up company name “Think Tank”) should address these social and cultural trends.