Brand Life Cycle

Question 1

Refer back to the brand chosen for the Week 1 assignment.

Identify where the brand is in the product/brand life cycle (introduction, growth, maturity, decline) and support your position with specific examples and research.

Create a 700- to 1,050-word marketing strategy based on this position in the life-cycle:

• Identify appropriate marketing tools
• Assess challenges and opportunities as they relate to its niche, competition, and position in life cycle

Cite all sources according to APA formatting guidelines.

Click on the Assignment Files tab to submit your assignment

Question 2

Use the below link to access the following McKinsey article entitled “Designing and starting up a customer experience transformation” as the basis for your knowledge board commentary on how to better align your client’s brand with the customer experience elements. As part of your commentary address the key pillars for a new framework based on the following:

1) Offer new ways/ insights on how you visualize the DreamPak experience to benefit from the customer’s experience touchpoint(s) analysis (e.g., emotional, physical, social, etc.), and

2) Offer a detailed discussion on how best to communicate the newly visualized customer experience through multiple media channels (e.g., digital, social, mobile, customer service and face-to-face interactions).