Behavior Publix Case


Read Case Publix on pages 94 & 117 from your textbook and address the following questions.

  1. If you reflect on all the things Publix does to build and maintain satisfaction levels, which would “move the needle” for you the most? Why?
  2. If you had the opportunity to allocate a portion of your paycheck to stock ownership in your company, would you? Why or why not? How do you think owning the stock would shape your attitudes toward your employer?
  3. Businesses like Publix employ a lot of part-time employees and employees who are just getting started in their work careers. Do you think it’s easier to build job satisfaction levels among such employees, or harder?

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