Assigment marketing

Question description

Department of Business Administration

Marketing Management- MGT 201

Semester 1, 2018-19

Assignment-2

Marketing Plan

Learning Outcomes:

  1. Demonstrate ability to think independently and systematically on the subject of developing the business feasibility assessment of marketing plan development.
  2. Formulate overall marketing goals, objectives, strategies and tactics within the context of an organization’s business, mission and goals.

NOTE: This assignment has been divided into two parts (Assignment 2 and Assignment-3)

Assignment Regulations:Assignment Submissions:

Assignments Point to be covered Due Date Recommended Words Marks
Assignment-2 Part-A 1 & 2 Week 11 1000 03
Assignment-3 Part-B 3,4 and 5 Week 13 3000 (2000 Part-B + 1000 Part-A) 07
TOTAL MARKS 10

Write a Marketing Plan considering the following points

PART-A

To introduce this section you should include the “mission statement” of the business; an idea of what its goals are for customers, clients, employees and the consumer.

Conduct an environmental analysis that looks at and comments on your local area and your network of business contacts, competitors and customers.

Political- Political situation that persist, their influence on the decisions making process to be evaluated.

Social/Cultural Social/Cultural forces that affect attitudes, interests and opinions.

Technological A brief of the technological factors influencing the overall performance.

Economic- The economic factors that dictate how consumers, suppliers and other organizational stakeholders behave within society.

Suppliers– Identify the sources for direct purchasing, describing their locations, the frequency of orders and the type and amount of suppliers to be contacted.

Competitors– Identify the direct competitors by naming their business, describing their facilities and operations, identifying their share of the consumer market, realizing support for their product and by reviewing the weaknesses of their approach.

ASSIGNMENT-2

Course Code : MGT201 Student’s Name:
Academic Year: 1439/1440 H Students ID Number:
Semester: Ist Students Grade:
CRN: Level of Mark :

 

 

 

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