Marketing Homework Help

APA Style


Perreault, W., Jr., Cannon, J., & McCarthy, J. (2015). Essentials of marketing: A marketing strategy planning approach (14th ed.). New York, NY: McGraw-Hill.


This section will provide a comprehensive look at the pricing strategies of your organization. Begin with a look at the overall pricing objectives used by your company. This might include profit orientation, sales orientation, or status quo orientation. From there, review the pricing policies and include a look at the flexibility of the pricing structure, prices over the product life cycle, and discounts or allowances.

Competitive Advantage
Does your company has a competitive advantage WITH RESPECT TO PRICING? The idea is to discuss whether your company has a competitive advantage with respect to how they price their products? Again, this section should only discuss whether your company has a competitive advantage with respect to price (product, promotion and place are discussed in other sections). Once you have stated your position, remember to include your rationale.

Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider Pricing and Competitive Advantage in Pricing).

Venture Capital

1) In a two-page paper, answer the following questions at the end of Chapter 2 on page 52.

Questions 1, 5, 6, 7, 9, and 10


2) In a two-page paper, answer the following questions at the end of Chapter 3 on page 88.

Questions 1, 3, 5, 6, 8, 9, 12, and 13

(Note: For Question 13, confine your answer to venture capital).




1.What are the major subcategories of private equity, and how do their investment approaches differ?

5.Why would a corporation, like Intel, want to invest in private equity?

6.Which type of LP might be inclined to increase its private equity investment allocation going forward? Why?

7.What is the primary role of a fund-of-funds, and what type of investor is likely to invest in one?

9.In the LPA, how are the interests of the LP and GP aligned?

10.What is the purpose of a “concentration limit”?




1.Why do investors prefer proprietary deals? Why would an entrepreneur or a seller prefer these deals?

3.What are the key points to include in a pitch to a potential investor?

5.What are the channels for an investor to seek out an investment opportunity?

6.How does an entrepreneur find an investor?

8.Why might an investor prefer a CEO who had failed in the past?

9.Why would a general partner want to do most of the reference checks himself?

12.Why would an entrepreneur backed by a top-tier firm be more likely to start another venture?

Wildlife Ecology

Role Play: Wind Power — Wildlife Conflict (25 percent)

Addresses Course Outcomes 1-3:

  • distinguish among different factors that influence wildlife population levels, including reproductive strategy of the species, history of exploitation, quality of habitat, and climate trends.
  • apply knowledge of fundamental ecological and biological principles to analyze critically the impact of human activities including pollution, introduced species, harvesting, and development on wildlife populations and communities.
  • outline the history of wildlife conservation and management to assess the current status of conservation efforts in the United States and globally.

Goals of this assignment include

  • improving information literacy skills by studying impacts of alternative energy development on wildlife ecology
  • developing skills in critical thinking and persuasive communication about the controversial issue of wildlife management through role play

In our society, the pressure to develop new sources of energy is great and growing.  Often, alternative energy sources are considered better for the environment, but there can be unexpected conflicts between any type of energy development and the natural environment. Solar installations in California’s Mojave are threatening the highly-territorial desert tortoise, and corn grown for biofuels may be heavily sprayed with pesticides that poison local waterways. For our role play, we will consider the potential conflicts between wind power installations and wildlife.

There are two components to this assignment. First, you will need to research conflicts between wind turbine installations and wildlife, which may include direct killing of wildlife, ecological impacts of wind development (on land or off shore), climate change implications, environmental justice questions, and other resource-allocation concerns. You will need to choose a position, or character, to defend in the class debate and focus your search on resources that will help you defend that position (whether or not you actually agree with that viewpoint). Then you will need to post a well-developed report of at least five paragraphs, presenting from scientific, economic, and other evidence to support your character’s position on wind power in relation to its wildlife impacts. Second, each of you will need to stay “in character” and take an active, evidence-based part in the class discussion about wild life and wind power development while playing that particular role in the discussion.

You are free to choose any significant role you prefer. More than one person may take the same perspective (e.g., that of a farm owner), but it is recommended that you develop a unique role for yourself. Think creatively and specifically—for example, instead of just taking the role of “farmer,” perhaps you could be a farmer in New York’s Marcellus shale region who needs extra income from his land to avoid foreclosure, or a farm owner who retired to the same area to hunt and enjoy local wildlife. Here are some suggestions of possible roles:

  • economically stressed landowner
  • whale watch tour boat owner
  • bat researcher
  • President of the Audubon Society
  • climate change denier
  • urban-based tax payer
  • electric car purchaser
  • coal miner

Grading ( 25 %)

Part 1: Role Play Research and Report (15%)

Conduct research into wind power-wildlife conflicts, using the Internet, books, scientific journals, personal interviews, or other reliable sources. Choose a viewpoint, and write a five-paragraph (or longer) report from that individual’s perspective on why wind power should or should not be developed, any changes that person might recommend in development and regulation, and other energy & wildlife-related issues of interest to that person. Post your report in the “Role Play: Wind Power – Wildlife Conflicts” class discussion by 11:59 p.m. on the due date in order to receive full credit.  Please note that the project is due mid-Week 4 to allow plenty of time for discussion the rest of the week.

The 15 points for this portion of the project will be allocated according to a rubric that will be available in the classroom under Assignments.  Note: 4 references required for this assignment.

Note: your role play assignment needs to be posted in the discussion and submitted in the Assignment folder on the due date. Submission in the Assignment folder is required for your grade to be recorded. Submit file with your last name as part of filename, plus Role Play (e.g., DunlapRolePlay.doc).


Part 2: Role Play Discussion (10 %)

Stay in character when making comments in the “Role Play: Wind Power – Wildlife Conflict” discussion threads. You are expected to make substantive comments to at least three postings by your classmates, using information you gathered in your research to support or refute (politely) the arguments of other characters in the discussion. To receive full credit, you need to contribute significantly to the discussion with your posts. Simply saying that your character agrees or disagrees will not earn points for this assignment. Your first two postings can earn up to 60 points, and the third up to 40 points of the 100 possible, based on the criteria established for discussion comment evaluation as described in the Course Syllabus. Citations are not required in the discussion comments, but they may sometimes be desirable.

Please continue to observe respectful discussion etiquette, regardless of the character you are depicting.

Managing Growth Assignment

Harvard Business Publishing: Working Capital Simulation: Managing Growth Assignment

Ch. 1 – 21 of Fundamentals of Corporate Finance

WileyPLUS Assignments

All additional resources from each week

Review the following scenario:

Acting as the CEO of a small company, you will apply the principles of capital budgeting to invest in growth and cash flow improvement opportunities in three phases over 10 simulated years. Each opportunity has a unique financial profile and you must analyze the effects on working capital. Examples of opportunities include taking on new customers, capitalizing on supplier discounts, and reducing inventory.

You must understand how the income statement, balance sheet, and statement of cash flows are interconnected and be able to analyze forecasted financial information to consider possible effects of each opportunity on the firm’s financial position. The company operates on thin margins with a constrained cash position and limited available credit. You must optimize use of internal and external credit as you balance the desire for growth with the need for maintaining liquidity.

to the simulation and review each of the following:

  • Welcome Statement
  • How to Play
  • Terminology Primer
  • More Details (this includes information to help you understand how to play the simulation)

Write a paper of no more than 1,400 words that analyzes your decisions during each phase (1-3) and how they influenced each of the following final outcomes (metrics) of SNC:

  • Sales
  • EBIT
  • Net Income
  • Free Cash Flow
  • Total Firm Value

Address the following in your paper:

  • A summary of your decisions and why you made them
  • How they affected SNC’s working capital
  • What general effects are associated with limited access to financing

Include scholarly references (in addition to your course textbook and simulation materials) to support your positions.

Format your paper consistent with APA guidelines.

Continuation of Speech process

PART II: Speech


Modules 1 through 4 Homework Assignments will be a continuation of the speech process.  You will construct your speech by answering the following prompt, which will be given at the beginning of each homework assignment.  This is a step-by-step process.  As long as you read the textbook, read the online material, and complete the activities, you will not encounter much difficulty.


Prompt: Childhood obesity is growing at an increasing rate.  Should fatty foods, such as potato chips, cookies, and soft drinks, be banned from elementary school?  Develop a persuasive speech that argues for or against banning fatty foods from elementary school.  You will construct a traditional, five-paragraph speech (introductory paragraph, 3 body paragraphs, concluding paragraph) that answers this prompt.  The total length of pages should not exceed 3 typed pages.


1.First step in developing a speech is prewriting.  Decide whether you agree or disagree to ban fatty foods from elementary school.


2.Next, make a list of as many reasons why you agree or disagree to ban fatty foods from elementary school.


3.Then try to see if any of those reasons can be grouped together.  Using the numbers (1), (2), and (3), number those reasons according to where they should appear in the body paragraphs.  For example, group (1) would appear in the first body paragraph, group (2) would appear in the second body paragraph, and group (3) would appear in the third body paragraph.


4.Create an outline using the model below.  You will skip the introduction and conclusion sections and will return to them in later modules.  Focus on the body section for now.


I. Introduction

II. Body

A. Reason #1

1. Supportive example #1

2. Supportive example #2

B. Reason #2

1. Supportive example #1

2. Supportive example #2

C. Reason #3

1. Supportive example #1

2. Supportive example #2

III. Conclusion


5.You will turn in the outline.


Remember to use proper APA formatting: Times New Roman, 12-point font, and double-spaced.



Here is an example of an outline:


*Please note that the following outline is different in content from the outline you are creating.  This is just an example of how your work should look like when you turn it in.*


II. Body

A. Try the product

1. Make sure it is what it says it is

2. Looks, feels right

3. See if it’s worth the purchase

B. Price

1. No issues with pricing

2. Ask cashier for refund policy

3. Do not have to pay shipping and handling

C. Active

1. Exercise

2. See what others are buying

3. Know what is popular

A Report On Either Lauryn Hill, Or Lucille Ball

Prepare a 1400- to 1750-word paper nominating a 20th century or 21st century figure whose work or artistic contributions stand out in your mind as genius. Your nominee must have a body of work that falls into one of the categories we have been discussing in this class: art, architecture, literature, music, or philosophy. Under the umbrella of the visual and performing arts, you could also choose a dancer/choreographer, actor/actress, photographer, or filmmaker, for example.

The paper must include the following:

  • An explanation of how you understand and define ‘genius’ and why the person you selected is worthy of special recognition
  • A brief synopsis of the individual’s life and times
  • A survey of the ideas or artistic works recognized as reflecting genius. Your paper should identify at least 3 specific examples of the individual’s ideas and/or artistic works recognized as reflecting genius.
  • An appraisal of the individual’s impact on the arts and culture
  • An assessment of whether the individual’s contributions are likely to continue influencing artistic and cultural development

Cite at least three references in writing this paper. One of your references must be scholarly source and one of your references must be a popularsource.

Prepare a 3- to 6-slide Microsoft® PowerPoint® presentation in which you defend your choice and explain why the nominee is worthy of special recognition. You should also highlight the nominee’s major contributions to arts and culture. Note: The 3-to 6-slide count does not include your title slide, questions slide, and/or references slide.

Give a 5-7 minute presentation on the person you have nominated for a Genius Award. In order to receive full credit for this assignment, you must give an in-class presentation.

Format your paper and presentation consistent with APA guidelines. Note: Papers and presentations will be assessed for the following: content, organization, and structure and how well students defend their choice of genius. Detail, creativity, the use of visual and/or audio aides will also be factors in assessing the final work.

Marketing Plan Format

The marketing plan format is one that is utilized by major corporations all over the country. However, writing a comprehensive marketing plan is a difficult and challenging task, yet, the ability to write such a plan is critical to the development of a marketing manager and an organization. As you draw to the culmination of this course, apply all that you have learned to develop a comprehensive marketing plan.


Identify a company you would like to use for this assignment. This should be an organization that you are familiar with, or have access to their information. You will complete a comprehensive marketing plan, which will include an analysis of their current market situation. In other words, ask yourself: Is the industry growing? What is the market share for the organization that they represent? Who is the dominant player in the marketplace? Remember, you will need to justify your approach using market research and data.

The second step in the process is the actual writing of the plan. Think about the following: What are the goals and objectives for the organization? What is the timing of the plan? What resources will be required to achieve the plan? What are the financial goals?

In your marketing plan, be sure to include the following sections:

  1. Executive Summary and Table of Contents

In the executive summary, make sure you address all the main goals and objectives of your plan. These goals and objectives need to be clear, measurable, and reasonable.

  1. Situational Analysis

A situational analysis presents a snapshot of the market in its current state by describing the company’s products/services, target segments, distribution networks, and position of the products/services in the segment, along with competing offerings and relative positioning. It includes current and future assessment of the business conditions and challenges. Within your situational analysis, analyze all the following points:

  • Market summary
  • SWOT analysis
  • Competitor analysis
  • Product offering
  • Keys to success
  • Critical issues
  • Pricing
  1. Marketing Strategy

The marketing strategy describes the planned direction and goals of the marketing activities, incorporating facts and assumptions about the market size, growth, and financial objectives. Think about the following questions: Where do you see your business going in the next 3-5 years? What is unique about your product portfolio? How will you tell the consumer about your products and unique value proposition? How will you stay connected to your target market’s needs and wants? How will you price your product? Within your market analysis, be sure to address the following:

  • Mission
  • Marketing objectives
  • Product positioning
  • Marketing mix (4 Ps)
  • Marketing research
  1. Financials

The financials of the marketing plan describe a set of five-year revenue, cost, and profit projections for the marketing plan, including any initial startup costs, sales by channel and segment, and profit margins. Think about the following questions: How much do you plan to sell? What are your factory cost targets? What is your profit target by percent and dollar amount? Remember to include the following in your financials:

  • Sales Forecast
  • Profit targets
  1. Controls

The controls of the marketing plan describe the budget tactical activities for implementing the plan, as well performance benchmarks for each activity. These include pricing, product configuration, promotion, and distribution performance benchmarks, and plans for changing any of the parameters if performance measures are not met. They are in place to measure forecast and profit attainment. Forecasts should be reviewed monthly and quarterly. Secondly, a 12-month calendar should be developed to clearly target specific dates for product introductions and promotional activity.

Remember to include the following:

  • Milestones
  • Implementations and timelines
  1. Summary

The summary of the marketing plan should summarize the plan by summarizing the size and scope of the opportunity, and reiterating the STP (segmentation, targeting, positioning) and 4 P (product, price, place, promotion) elements of the plan. It should tell the reader that the plan is real, how you will win, and why it is worth pursuing as an organization (RRW). This section should be no longer than one page.

Remember to review the grading criteria as you write the plan to ensure you address all needed elements.

Use the grading criteria to guide your report. Make sure you include details within your analysis to support your ideas. Use proper grammar, spelling, and APA style throughout. For more information on modeling the buying process, refer to your textbook.

Write an 8–12-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M5_A1.doc.

Distribution Strategies

Assignment 2: Discussion—Distribution Strategies

Today, companies must decide whether to sell their products directly to their customers via the Internet or to use more traditional methods of distribution.

Respond to the following:

  • Do you think the high-end designer apparel brands, such as Gucci, Chanel, or Prada, sell their goods direct to consumers through the Internet? Give reasons for your answer.
  • What, if any, practices of corporate social responsibility (CSR) do they exhibit? Is there a factor of showing it in any online marketing strategy?

By Sunday, September 13, 2015, post your response to the appropriate Discussion Area. Through Wednesday, September 16, 2015, review and comment on at least two peers’ responses.

Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation

Do the following when responding to your peers:

  • Read your peers’ answers.
  • Provide substantive comments by
    • contributing new, relevant information from course readings, Web sites, or other sources;
    • building on the remarks or questions of others; or
    • sharing practical examples of key concepts from your professional or personal experiences
  • Respond to feedback on your posting and provide feedback to other students on their ideas.
  • Make sure your writing
    • is clear, concise, and organized;
    • demonstrates ethical scholarship in accurate representation and attribution of sources; and
    • displays accurate spelling, grammar, and punctuation.

Principles Of Accounting II Final Paper

Need help with final paper for accounting. Must be not plagarized and in APA format. Willing to pay $95 Will provide .info to access online library. Also attached a file that go goes along with the assignment


Final Paper

Focus of the Final Paper

You’ve just been hired onto ABC Company as the corporate controller. ABC Company is a manufacturing firm that specializes in making cedar roofing and siding shingles. The company currently has annual sales of around $1.2 million, a 25% increase from the previous year. The company has an aggressive growth target of reaching $3 million annual sales within the next 3 years. The CEO has been trying to find additional products that can leverage the current ABC employee skillset as well as the manufacturing facilities.

As the controller of ABC Company, the CEO has come to you with a new opportunity that he’s been working on. The CEO would like to use the some of the shingle scrap materials to build cedar dollhouses. While this new product line would add additional raw materials and be more time-intensive to manufacture than the cedar shingles, this new product line will be able to leverage ABC’s existing manufacturing facilities as well as the current staff. Although this product line will require added expenses, it will provide additional revenue and gross profit to help reach the growth targets. The CEO is relying on you to help decide how this project can be afforded  Provide details about the estimated product costs, what is needed to break even on the project, and what level of return this product is expected to provide.

In order to help out the CEO, you need to prepare a six- to eight-page report that will contain the following information (including exhibits, but excluding your references and title page). Refer to the accompanying Excel spreadsheet (available through your online course) for some specific cost and profit information to complete the calculations.

Final Paper Spreadsheet

I. An overall risk profile of the company based on current economic and industry issues that it may be facing.

II. Current company cash flow

a. You need to complete a cash flow statement for the company using the direct method.
b. Once you’ve completed the cash flow statement, answer the following questions:

i. What does this statement of cash flow tell you about the sources and uses of the company funds?
ii. Is there anything ABC Company can do to improve the cash flow?
iii. Can this project be financed with current cash flow from the company? Why or why not?
iv. If the company needs additional financing beyond what ABC Company can provide internally (either now or sometime throughout the life of the project), how would you suggest the company obtain the additional financing, equity or corporate debt, and why?

III. Product cost: ABC Company believes that it has an additional 5,000 machine hours available in the current facility before it would need to expand. ABC Company uses machine hours to allocate the fixed factory overhead, and units sold to allocate the fixed sales expenses. Bases on current research, ABC Company expects that it will take twice as long to produce the expansion product as it currently takes to produce its existing product.

a. What is the product cost for the expansion product under absorption and variable costing?
b. By adding this new expansion product, it helps to absorb the fixed factory and sales expenses. How much cheaper does this expansion make the existing product?
c. Assuming ABC Company wants a 40% gross margin for the new product, what selling price should it set for the expansion product?
d. Assuming the same sales mix of these two products, what are the contribution margins and break-even points by product?

IV. Potential investments to accelerate profit: ABC company has the option to purchase additional equipment that will cost about $42,000, and this new equipment will produce the following savings in factory overhead costs over the next five years:

Year 1, $15,000
Year 2, $13,000
Year 3, $10,000
Year 4, $10,000
Year 5, $6,000

ABC Company uses the net-present-value method to analyze investments and desires a minimum rate of return of 12% on the equipment.

a. What is the net present value of the proposed investment (ignore income taxes and depreciation)?
b. Assuming a 5-year straight-line depreciation, how will this impact the factory’s fixed costs for each of the 5 years (and the implied product costs)? What about cash flow?
c. Considering the cash flow impact of the equipment as well as the time-value of money, would you recommend that ABC Company purchases the equipment? Why or why not?

V. Conclusion:

a. What are the major risk factors that you see in this project?
b. As the controller and a management accountant, what is your responsibility to this project?
c. What do you recommend the CEO do?

Writing the Final Paper

1.    Must be six to eight double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center.
2.    Must include a title page with the following:

a.    Title of paper
b.    Student’s name
c.    Course name and number
d.    Instructor’s name
e.    Date submitted

3.    Must begin with an introductory paragraph that has a succinct thesis statement.
4.    Must address the topic of the paper with critical thought.
5.    Must end with a conclusion that reaffirms your thesis.
6.    Must document at least three, but no more than five sources in APA style, as outlined in the Ashford Writing Center.
7.    Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Detailed Worldview Outline

Identify your personal thoughts on the seven questions that appear below. These questions address belief in God, human nature, metaphysical reality, knowledge, ethics, human purpose, and consistency in daily life. The questions below (from the textbook, pages 30-32) are designed to help you find how beliefs help form your worldview:


  1. Who is God and what are His characteristics?
  2. What is a human being and what happens when one dies?
  3. What is the nature of the universe?
  4. How do you know what you know? How do you know what is true?
  5. What is right and wrong or how can we know that there is a right and wrong?
  6. Is life pointless or is there a true purpose?
  7. What core commitments are consistent with my worldview and how do they make an impact on my life?

Using the “Detailed Worldview Outline” template, answer the questions in one or two complete sentences per question.

  1. Give a short summary of how you might personally deal with each question, depending on your preliminary thoughts.
  2. Deal with the questions to the best of your ability. The statements should merely cover your assumptions or beliefs. You may decide to change or modify your beliefs as you interact with class material.
  3. The sentences should be your own thoughts about how you would deal with the questions.
  4. Include an introduction and a conclusion of three to five sentences each.

Total word count for the document is 400 to 650 words, including the information already on the template.


Prepare this assignment according to the guidelines found in the GCU Style Guide, located in the Student Success Center.